USA: Guidance to support the “Toward Zero Deaths National Highway Safety Strategy”

10 Mar
Proposals to develop guidance to support the  “Toward Zero Deaths National Highway Safety Strategy”  are being solicited by the the Transportation Research Board within the National Cooperative Highway Research Program (NCHRP).
The context is as follows:
Traffic-related fatalities are a public health issue, and it will take an aggressive and concentrated effort to significantly lower the high numbers of fatalities and serious injuries. A group of associations representing government agencies with a role in improving highway safety is leading the development and implementation of a national strategy on highway safety called Toward Zero Deaths (TZD).  This group is comprised of associations representing state and local government agencies that own, operate, and maintain roads; administer and enforce traffic laws; educate drivers and other road users; provide post-crash medical treatment and patient transportation; and provide technical assistance to local agency professionals. Federal agencies have provided technical assistance to the group.  A TZD Steering Committee and many other highway safety stakeholders have provided input to the national strategy, and several organizations are already planning implementation activities.
The TZD national strategy builds on the foundations already established through strategic highway safety planning and related aggressive safety programs, and promotes a focus on changing traffic safety culture of both the traveling public and organizations with a role in transportation. To implement these two key elements of the national strategy, it will be critical for all safety stakeholders to bring new strategies and partners they do not currently work with to their highway safety programs.
The TZD national strategy is a resource for organizations looking to expand strategic highway safety planning efforts and partnerships. The national strategy will provide highway safety professionals in all disciplines with a resource for strengthening their own organizations’ efforts and those joint efforts with cross-cutting safety partners. Guidance on advancing communication and collaboration among safety partners, production of resources to assist state agencies and other stakeholders, and identification of implementation gaps can support organizations initiating or expanding a more aggressive effort to reduce fatalities and serious injuries. Organizations wanting to adopt and implement the national strategy would benefit from guidance that provides direction on taking multidisciplinary safety programs to the next level, overcoming organizational challenges and leadership issues, and improving communications with existing and new partners. 
The TZD national strategy is expected to be adopted by a wide range of highway safety stakeholders. In addition to national associations representing state and local transportation and safety agencies, it is expected that those wishing to adopt or advance TZD concepts will include stakeholders such as law enforcement, emergency medical service, public health agencies, private consulting, construction, shipping, advocacy groups, representatives of the automotive industry, associations and groups representing individual professionals or highway users, and other cross-cutting advocates for safety. Implementation guidance needs to focus on collaboration and communication among all stakeholders and also address the varied needs of individual types of stakeholders considering their differing roles and responsibilities. 
Research objective:
The objective of this research is to develop a guidance document with related resources to advance the implementation of the TZD national strategy for use by the safety community. The successful research team will develop an execution plan and budget, and host a national forum exchange workshop. These products will support a systematic integrated implementation of the TZD approach to highway safety.
Research plan:

The NCHRP is seeking the insights of proposers on how best to achieve the research objective. Proposers should develop and include in their proposal a detailed research plan for accomplishing the project objective. Proposers are expected to describe research plans that can realistically be accomplished within the constraints of available funds and contract time. Proposals must present the proposers’ current thinking in sufficient detail to demonstrate their understanding of the issues and the soundness of their approach to meet the research objective. 
The research plan should be divided into tasks, and proposers must describe in detail the work proposed in each task. The research plan should also include a description of proposed deliverables for each task or group of tasks along with a detailed project schedule. The research plan should also include an appropriate number of web-enabled teleconferences (including a project kick-off web teleconference within 1 month of the contract’s execution date to discuss the amplified work plan). Web-enabled teleconferences as necessary between the project panel and research team will be hosted by NCHRP.
The research will be accomplished in two primary phases with two planned face to face interim meetings with the panel and research team: one in Phase 1, and, if necessary, one in Phase 2.  Each primary phase is contingent upon NCHRP approval of the previous phase results.
Full details relating to phases one and two of this project can be accessed at:

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