USA: Operation Lifesaver’s updated website

20 Oct

Operation Lifesaver (OL) in the USA has unveiled its redesigned website home page (www.oli.org) as part of its ongoing mission to raise awareness of the need for drivers and pedestrians to behave safely near railroad tracks to prevent tragic deaths and injuries.

“The goal of our new home page is to quickly convey who we are to new visitors, improve navigation, and retain the most-used information for our existing audiences,” said OL President Joyce Rose. “The new design also highlights our ‘See Tracks? Think Train!’ campaign to underscore the critical importance of safe behavior around tracks.”

New features on the home page include:

  • A brighter, more current look and feel for the page;
  • A description of and link to OL’s “See Tracks? Think Train!” safety campaign is front and center;
  • Six new feature boxes in the middle of the page take visitors directly to videos, safety materials, and other resources;
  • New top navigation tabs for Education Resources and Public Awareness offer easy access to OL’s materials for educators, the public, and OL volunteers;
  • OL’s new blog, Train of Thought, is now a top navigation tab; and
  • Icons for Facebook, Twitter, Instagram and Pinterest are at the top right of the home page to encourage visitors to follow the organization on social media.

Rose noted that the links to Volunteer for OL, Login to the OL Community, and OLAV Login remain accessible at the top of the page for Operation Lifesaver’s state program leaders, volunteers, and people who wish to become involved.

Funding for the home page redesign was provided by the Federal Railroad Administration. “We are grateful to our safety partners at the Federal Railroad Administration for facilitating this new look for our home page,” Rose concluded.

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