United States: Highway billboards to the fore for Union Pacific

17 May

Union Pacific Railroad (UP) has launched a billboard campaign aimed at encouraging drivers and pedestrians to cross tracks only at approved level crossings.

At the centre of the campaign are billboards that include important safety tips such as “Always expect a train,” “Trains travel 41 feet in the blink of an eye. Look again.” and “Some shortcuts cut your life short.” The campaign also features Spanish-language billboards with the phrase “Cuidado con el tren,” ( which translates as “use caution around trains”).

LXinfoImage1162-UP billboard 2013 - source UPThese messages will be displayed on billboards during the next six months in 12 cities:

  • Houston, Texas
  • San Antonio, Texas
  • Ennis, Texas
  • Laredo, Texas
  • Lufkin, Texas
  • Midland, Texas
  • Odessa, Texas
  • El Paso, Texas
  • Plaquemine, Louisiana
  • Minneapolis-St Paul, Minnesota
  • Chicago, Illinois

“The safety of our employees and the communities in which we live and work is our No. 1 priority,” said Lance Fritz, UP Executive Vice President-Operations. “Engaging people with these billboards will support our broad public outreach and education activities as we strive to foster safe behaviors and safe communities.”

 

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